Episode 4
When the job description changes overnight
· 33:00
A marketing manager describes the Tuesday afternoon her director sent a memo changing what 60% of her team was supposed to do. What followed: confusion, retraining, push-back, three resignations, and one quiet success.
Use space to play or pause. Arrow keys seek by 5 seconds. A full transcript is below.
TODO before launch: replace placeholder audio URL and audioSize.
In this episode
The lived experience of a sudden AI rollout, told from the middle of an org chart. Yaman walks us through:
- The memo — what it actually said, and what it missed
- The first two weeks: tools handed out, training nonexistent
- The push-back: three resignations and what they had in common
- What worked: a peer-led “show your screen” Friday session that became the most useful thing the team did all quarter
- The metrics nobody tracked but should have
- Where she’d push back if she had to do it again
This one’s a little raw. We left it that way on purpose.
Show notes
- Companion sector primer: Sector primer: AI in marketing
- The peer-learning playbook Yaman references: TODO
- Resources for managing AI rollouts on your team: TODO
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Transcript
TODO: human-edited transcript replaces this section once recorded.
[00:00] Yusuf: So today’s episode is going to be a little different. Yaman is a marketing manager at a 200-person company, and we’re going to walk through what actually happened the week her director sent a memo changing what 60% of her team was supposed to do.
[00:42] Yaman: It was a Tuesday afternoon — and I think that’s actually the most important part…
[continues — full transcript pending]
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